A look at the LIKEtoKNOW.it app and how to use it…
Ever wondered what the hell all those blogging gals are on about when they tag @liketoknow.it in their posts?? (Aside from the fact that it generally means you are NOT going to find out where there cute top is from by checking the tags!) Well wonder no more, I am here to tell you all about it, and trust me, if you love to shop, then you need to know!
In a nutshell, the LIKEtoKNOW.it app is basically like a shoppable Instagram, every girls dream right?! If you are familiar with the app, well it has recently had an update to make shopping your fave insta gals ‘fits even better!
LIKEtoKNOW.it – How it works:
For an influencer:
When creating content for Instagram (or other social media apps) an Influencer* can choose to link to items that they are wearing using Reward Style commission links. This means that when somebody makes a purchase by clicking through one of those links the retailer will pay a small commission to the influencer for the sale. Generally the commission amount is anywhere from 2% – 15% and it does not affect the price paid by the consumer at all as it is paid directly from the retailer.
For a consumer:
The easiest way to use the LIKEtoKNOW.it app is to follow all your favourite fashionistas on the app, and simply shop their outfits directly. If finding them seems like too much effort (totally with you!), then you can use the shop feature through Instagram, by screenshotting any enabled images you want to shop.
- 1. Download the LIKEtoKNOW.it app.
- 2. Sign in with your Instagram account.
- 3. In the account settings select ‘Match my screenshots’ and ‘Enable notifications’
- 4. Look out for images with @liketoknow.it and #liketkit and screenshot the ones you want to shop!
It’s that easy! LIKEtoKNOW.it will then send you a notification when your screenshots are ready to shop with links taking you directly to the products.
Why use LIKEtoKNOW.it?
Well, for me personally I use it to link to items I am wearing in some of my own posts and also to shop those ‘I need to have that right now’ insta outfits I see on my feed. From an influencer perspective, I think it is a great tool to help build the role of an influencer. Most of my content is created using items I own or have been gifted. By linking to them through a commission link it helps me earn some sort of income for the (endless!) hours of work I put in to my blog and instagram. And as a consumer.. it is a no-brainer really! Being able to shop outfits directly is almost as good as having that outfit magically appearing in your closet just by ‘liking’ it one Instagram.. one day!!!
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